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Gastronomy Marketing Masterclass (English Version)
General in advance
Free registration to the VIP-Circle coaching program
Unlimited and targeted prospects for almost any business
Introduction
Introduction / Foreword / Thank you (18:53)
Disclaimer & Copyright (2:26)
Main topics (5:58)
About the person (11:00)
Problem and objective (10:21)
My Promise (2:33)
Self-assessment
Call to action (5:04)
Before the start (3:19)
Self-test at the beginning of the course (9:18)
Learning to rethink (4:25)
Who is responsible for your personal success or even failure? (3:15)
Main reasons for the failure of catering businesses (6:55)
Fundamentals
Marketing difference between hotels, bars & restaurants, clubs and cafes (7:10)
Difference in customer acquisition compared to other industries (6:52)
Why do marketing activities to attract and retain guests at all? (3:22)
Marketing planning (5:29)
Define key performance indicators (4:03)
What is a guest worth / Life-Time-Value (9:22)
Target group definition (5:43)
I absolutely have to go there once Local (7:23)
Stop (4:48)
Ways to increase sales and profits (5:04)
Sales doubling or multiplication - But how? (8:07)
Create marketing mix (3:30)
Create product mix (2:54)
Franchise or license system (5:36)
IN or ON (2:45)
Service personnel (12:42)
Active and passive guests (6:06)
References / Testimonials (3:22)
Why Guestbook (2:25)
Google Reviews (3:37)
Free licensed images for advertising (4:59)
Have advertising images created (3:41)
Internet & Database
Database (7:04)
Website (21:42)
Freebee (4:02)
Create mockups (2:37)
Tiny URL & QR code (9:24)
Newsletter (11:10)
Google Adwords (6:51)
Design & Logo (free software tools) (7:15)
New customer acquisition
New customer acquisition (6:58)
New opening (11:27)
Seeking celebrity support (3:41)
Brainstorming with employees (4:02)
TOP 10 (6:12)
Trojan marketing (5:16)
Why business cards with vouchers (8:52)
Vouchers in general (9:14)
Vouchers for best friends of guests (3:19)
Vouchers as birthday gifts (2:30)
Sell gift vouchers (3:05)
Gift vouchers before Christmas (1:34)
Voucher books (4:53)
Groupon (5:55)
Alternatives to Groupon / voucher portals (2:25)
Use bulletin board (2:37)
Fitness studios (6:26)
Test customers / customer survey Cover letter (14:33)
Social commitment (4:58)
Food and drink for a good cause (3:23)
Delivery service (3:52)
Catering & party service (8:57)
Discounts for target groups (4:00)
800 degrees enjoyment experience (5:21)
Tournament, dance or game evenings (7:36)
Wedding organizer (3:12)
The business with death (2:36)
Local advertising cooperations (10:30)
Use Christmas raffles (6:05)
Raffles (4:50)
Textile cleaning (6:06)
Business juniors / business associations (3:47)
Regional sports clubs and associations (8:40)
Motivate own employees to attract guests (8:18)
Advertising on locker doors of changing rooms (3:08)
Restroom advertising (9:22)
Cooperation between bars, cafes and restaurants (3:52)
Sugar-sweet advertising with double effect (4:08)
Use city or tourist guides to attract customers (3:33)
Tour operators of bus tours (3:46)
Cab drivers (3:35)
Cooperations with local hotels, guesthouses, apartments (3:45)
Theme weeks (7:36)
Meetup (3:47)
Couchsurfing (7:57)
YES / But (4:45)
Internations (5:57)
Car advertising (2:40)
Cryptocurrencies (6:54)
Fancy advertising (6:00)
Press releases (5:06)
Radio advertising (almost) free (4:35)
Vernissage / Finissage (9:02)
Local artists (5:43)
Conversion to party zone (5:11)
Happy Hour (3:12)
Control local occupancy (5:32)
All You Can Eat - Flatrate (3:42)
Hotspot (4:40)
Social Media (5:01)
Facebook Fanpage (2:50)
Facebook Hack (4:37)
Instagram (7:16)
Live Videos (3:04)
Xing, LinkedIn (3:32)
The hidden danger of social media (3:47)
Influencer trap (3:59)
New customers through regional companies (8:58)
Neighborhood menue (5:12)
Fairs and exhibitions (6:59)
Construction workers (4:04)
Outdoor display (3:27)
Furniture stores and kitchen studios (5:10)
Use positive events (8:40)
Measures for guest loyalty
Measures for guest loyalty (3:44)
Savings box for customers (7:11)
Cuddle call (5:42)
Vacation greetings (3:59)
Use name days (5:27)
Birthdays (4:10)
Betting communities (5:19)
Reward programs (6:12)
Bonus and loyalty cards (2:42)
Whatsapp (3:29)
Checklists
Activity list
Menu card
Guest list
Candle and table centerpiece
Tournament, dance or game evenings
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