Coming Soon! End of 2023
Course Curriculum
General in advance
Available in / Verfügbar in
days / Tage
days / Tage
after you enroll / nachdem Sie sich angemeldet haben
Introduction
Available in / Verfügbar in
days / Tage
days / Tage
after you enroll / nachdem Sie sich angemeldet haben
Self-assessment
Available in / Verfügbar in
days / Tage
days / Tage
after you enroll / nachdem Sie sich angemeldet haben
Fundamentals
Available in / Verfügbar in
days / Tage
days / Tage
after you enroll / nachdem Sie sich angemeldet haben
- Marketing difference between hotels, bars & restaurants, clubs and cafes (7:10)
- Difference in customer acquisition compared to other industries (6:52)
- Why do marketing activities to attract and retain guests at all? (3:22)
- Marketing planning (5:29)
- Define key performance indicators (4:03)
- What is a guest worth / Life-Time-Value (9:22)
- Target group definition (5:43)
- I absolutely have to go there once Local (7:23)
- Stop (4:48)
- Ways to increase sales and profits (5:04)
- Sales doubling or multiplication - But how? (8:07)
- Create marketing mix (3:30)
- Create product mix (2:54)
- Franchise or license system (5:36)
- IN or ON (2:45)
- Service personnel (12:42)
- Active and passive guests (6:06)
- References / Testimonials (3:22)
- Why Guestbook (2:25)
- Google Reviews (3:37)
- Free licensed images for advertising (4:59)
- Have advertising images created (3:41)
Internet & Database
Available in / Verfügbar in
days / Tage
days / Tage
after you enroll / nachdem Sie sich angemeldet haben
New customer acquisition
Available in / Verfügbar in
days / Tage
days / Tage
after you enroll / nachdem Sie sich angemeldet haben
- New customer acquisition (6:58)
- New opening (11:27)
- Seeking celebrity support (3:41)
- Brainstorming with employees (4:02)
- TOP 10 (6:12)
- Trojan marketing (5:16)
- Why business cards with vouchers (8:52)
- Vouchers in general (9:14)
- Vouchers for best friends of guests (3:19)
- Vouchers as birthday gifts (2:30)
- Sell gift vouchers (3:05)
- Gift vouchers before Christmas (1:34)
- Voucher books (4:53)
- Groupon (5:55)
- Alternatives to Groupon / voucher portals (2:25)
- Use bulletin board (2:37)
- Fitness studios (6:26)
- Test customers / customer survey Cover letter (14:33)
- Social commitment (4:58)
- Food and drink for a good cause (3:23)
- Delivery service (3:52)
- Catering & party service (8:57)
- Discounts for target groups (4:00)
- 800 degrees enjoyment experience (5:21)
- Tournament, dance or game evenings (7:36)
- Wedding organizer (3:12)
- The business with death (2:36)
- Local advertising cooperations (10:30)
- Use Christmas raffles (6:05)
- Raffles (4:50)
- Textile cleaning (6:06)
- Business juniors / business associations (3:47)
- Regional sports clubs and associations (8:40)
- Motivate own employees to attract guests (8:18)
- Advertising on locker doors of changing rooms (3:08)
- Restroom advertising (9:22)
- Cooperation between bars, cafes and restaurants (3:52)
- Sugar-sweet advertising with double effect (4:08)
- Use city or tourist guides to attract customers (3:33)
- Tour operators of bus tours (3:46)
- Cab drivers (3:35)
- Cooperations with local hotels, guesthouses, apartments (3:45)
- Theme weeks (7:36)
- Meetup (3:47)
- Couchsurfing (7:57)
- YES / But (4:45)
- Internations (5:57)
- Car advertising (2:40)
- Cryptocurrencies (6:54)
- Fancy advertising (6:00)
- Press releases (5:06)
- Radio advertising (almost) free (4:35)
- Vernissage / Finissage (9:02)
- Local artists (5:43)
- Conversion to party zone (5:11)
- Happy Hour (3:12)
- Control local occupancy (5:32)
- All You Can Eat - Flatrate (3:42)
- Hotspot (4:40)
- Social Media (5:01)
- Facebook Fanpage (2:50)
- Facebook Hack (4:37)
- Instagram (7:16)
- Live Videos (3:04)
- Xing, LinkedIn (3:32)
- The hidden danger of social media (3:47)
- Influencer trap (3:59)
- New customers through regional companies (8:58)
- Neighborhood menue (5:12)
- Fairs and exhibitions (6:59)
- Construction workers (4:04)
- Outdoor display (3:27)
- Furniture stores and kitchen studios (5:10)
- Use positive events (8:40)
Measures for guest loyalty
Available in / Verfügbar in
days / Tage
days / Tage
after you enroll / nachdem Sie sich angemeldet haben
Checklists
Available in / Verfügbar in
days / Tage
days / Tage
after you enroll / nachdem Sie sich angemeldet haben
Hi, I’m Peter Ruebsamen
At the moment I working quit hard to deliver you my special course "Gastronomy Marketing Masterclass" for all Bar-, Cafe´- and Restaurantowners.
I hope I can finish the whole course till end of 2022.
Please visit this site again later!
Certificate of participation after course
At the end of the course you will receive a certificate of participation, which you can use in future as proof of your qualifications, also for job interviews.
This will set you apart from many other employees in the gastronomy sector who have not taken this course.
Therefore, you can also offer a gastronomy facility a significant added value and possibly charge a few euros or dollars more.