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Yoga Marketing Masterclass (English Version)
General in advance
Free registration to the VIP-Circle coaching program
Unlimited and targeted prospects for almost any business
General informations
Introduction (10:19)
Disclaimer (2:20)
About the person (12:07)
Problem definition and objectives (10:27)
My promise (2:13)
Action (5:39)
Before the start (3:19)
Self test (10:54)
Hans in Luck (9:06)
Statitiks about the market
Statistics about the market (27:19)
More figures from Germany (2:30)
Coaching part I:
Dig for gold yourself or sell picks and shovels (2:22)
Rethink (6:11)
Success stories of other industries (13:11)
Still a yoga teacher or already a yoga entrepreneur (5:28)
Why do yoga teachers or entrepreneurs fail (12:05)
success or failure (8:04)
Marketing basics
Target group definition (7:17)
Don't call it Yoga (4:19)
Define advantages for your customers (17:24)
Survey (8:45)
Determine Life Time Value (7:31)
Prepare marketing planning (4:21)
Define important key figures (5:26)
Marketing Ideas Part I:
Positioning (12:11)
References / Testimonials (9:39)
Guestbook (3:39)
Recessions (4:42)
Lectures (9:30)
Train others as yoga teachers (13:14)
Own book (13:12)
Yes But (4:22)
Scaling worldwide (13:31)
Courses in other languages (4:43)
Online courses (10:32)
Merchandising (7:46)
Webcam (6:51)
Rules (8:13)
Integrate additional products (9:13)
Marketing Ideas Part II:
Database (7:20)
Landingpage / Website (11:40)
Freebee (4:27)
Follow-up Responder for Newsletter (6:39)
Webinars (5:46)
Franchise or licensing system (8:27)
Design your own studio (5:06)
Studios design (4:26)
Feng Shui (5:03)
Marketing Ideas Part III:
Capacity utilisation (8:18)
Tournament, dance or games (6:21)
Theme days or weeks (10:41)
Meeting place of the region (5:48)
meals and drinks (2:53)
Overweight (4:00)
burn-out (5:30)
Yoga back school (4:24)
Yoga and cancer (6:08)
Yoga and prisons (2:07)
Yoga niches / specializations (5:07)
Marketing Ideas Part IV:
Affiliate programs (11:06)
Own affiliate programs (5:02)
Own Affiliate Army (9:25)
joint venture (10:22)
Yoga trips and bootcamps (4:00)
Yoga Day (4:01)
Charity actions / donation projects (6:20)
Marketing Ideas Part V:
Amazon Partner Network (4:34)
Own Amazonshop (7:27)
Own internet shop with Yoga products (9:24)
Subscription models (5:00)
Design and logo (11:06)
License images (5:46)
Own pictures (8:06)
advertising pictures (5:15)
Marketing Ideas Part VI:
Product mix (6:54)
Marketing mix (8:37)
Mockup (6:19)
Tiny URL & QR Code (7:06)
Google Adwords (15:11)
Social Media (6:16)
Instagram, Facebook, Twitter, etc. (7:42)
YouTube (8:27)
Xing, LinkedIn (2:19)
Hidden dangers with social media (4:19)
The Influencer Trap (6:03)
Marketing Ideas Part VII:
New opening (18:43)
Health insurance companies (3:43)
Prominent support (3:54)
Pictures of participants (6:35)
Discounts for target groups (4:30)
Local advertising cooperations / advertising ring (16:38)
School enrolment (3:33)
Rose Strategy (9:05)
Marketing Ideas Part VIII:
Vouchers (13:55)
Pay what you like (2:55)
Vouchers for best friends (6:27)
Increased sales through birthday gifts (3:50)
Gift vouchers (2:45)
Before Christmas (2:56)
Coupon books (5:10)
I Like Yoga (6:27)
Voucher portals (2:48)
Business cards and sticky notes with vouchers (4:43)
Marketing Ideas Part IX:
bulletin board (2:06)
Organic shops (4:06)
Christmas raffles (6:14)
Lotteries (7:20)
Strategy with self-defence (6:34)
TOP 10 Strategy (7:58)
Trade fairs and exhibitions (11:38)
Cryptocurrencies (6:39)
Festivals (5:50)
Flashmob (5:33)
Marketing Ideas Part X:
Yoga in companies (18:09)
Fitness studios (6:53)
Meetup (7:11)
Couchsurfing (12:26)
Airbnb (9:46)
Yoga with medical practices & alternative practitioners (8:11)
gynaecologists, midwives (2:54)
Yoga in sports clubs (10:08)
Ebay (4:31)
Marketing Ideas Part XI:
Adult education centres (6:34)
old people's and retirement homes (8:23)
Hotels (6:00)
Rehabilitation facilities (4:41)
Health Centres (4:12)
Outdoor Yoga (5:38)
Female associations (4:37)
Yoga on the beach / holiday resort (5:10)
Coworkingspace (4:42)
Vernissage / Finissage (10:55)
Studio as sales room (2:50)
Marketing Ideas Part XII:
Car advertising (6:36)
Dogs (5:20)
T-shirt advertising (3:49)
outdoor display (5:50)
Promotional items (15:02)
Unusual advertising (7:13)
Press releases (7:39)
Social commitment (7:00)
Udemi and Skillshare (10:18)
Own recommendation program (13:18)
Cover letter with free yoga classes (9:57)
Special events (12:39)
BNI (9:40)
Customer loyalty programs
Customer loyalty measures (2:07)
Savings Box (5:16)
Cuddle Call (5:08)
Holiday Greetings (4:19)
Name days (5:40)
Birthdays (4:05)
Bet community (4:55)
Reward programs (8:10)
Customer pictures (4:47)
Tickets (6:11)
WhatsApp (5:11)
Coaching part II:
The right approach to companies (19:53)
Qualification meeting with new customers (22:30)
NoGo`s (10:21)
Costs (4:10)
Purchase prices (7:32)
Third-party advertising (7:37)
Coach or sponsor (13:40)
Wrong self-assessment (14:39)
Warning (3:37)
FAQ (8:02)
Checklists & Miscellaneous
Link list to everything important
Activity list (excel sheet)
Checklist of cost reduction
Guestbook
Complete and continue / Abschließen und fortfahren